Event Production

Stanford Summer Scamper | Lucile Packard Foundation for Children's Health

June 2011 - Present

As one of our first clients we are incredibly proud of the legacy created by the Summer Scamper. The event celebrates the patients at Stanford Children's Hospital and raises over $500,000 annually around a 5k, 10k, and Kids' Run on the Stanford Campus. Our job was to create a solid platform for the event through detailed planning and operational execution. Beyond the race basics it has been a true team effort between the client and our team to grow the event both in terms of fundraising and participation.

From the Founder

The challenge for Summer Scamper was cutting through the saturation of charity endurance events and establishing success. The Summer Scamper has done an excellent job of concentrating on the local peninsula community, keeping a laser focus on corporate partnership and inspiring sincere peer-to-peer fundraising. The playbook is not unique, but the execution is dialed. You don't always have to re-write the plan, but instead a well worked plan can move mountains. 

San Francisco Giants Race Series | Giants Enterprises

June 2010 - Present

The San Francisco Giant Race Series has expanded from the original San Francisco Giant Race to currently include the San Jose Giant Race, the Sacramento Giant Race and the Scottsdale Giant Race. Soul Focus co-founded the series with Giants Enterprises, consults on each event and fully produces both the San Jose & Sacramento locations. In total the Giant Race attracts over 22,000 runners annually, raises over $500,000 for its charity partners and expertly extends the Giants brand outside of AT&T Park.

From the Founder:

The challenge with the Giant Race was taking the idea of an existing modest 5k and expanding it to rival major running events across the nation. By starting solely with the love for a major league franchise we were able to ignite that passion; first into a weekend of activities and now into a year long journey from Spring Training to the Big Leagues. All of our events finish on the field of the local host team and now the fan has become star every time they cross that finish line. These mixed feelings of team spirit, individual achievement and pure fun have created the most successful professional sports franchise endurance event series.


JP Morgan Chase Corporate Challenge - San Francisco

The JP Morgan Chase Corporate Challenge is the gold standard for company running competitions. Under the agency leadership of On Board Experiential this event provides a fantastic experience for the elite and the "once a year warrior" alike.  This run attracts over 10,000 runners in the Bay Area and our job is to make sure the event works. 

Our job at Soul Focus is to serve as the technical directors. From the start to the course to the finish we uphold the high standards set by JP Morgan at all of their international events. We crushed it. 

On the downside, during last year's event J.T. Service, our CEO & Founder, cut his finger to the bone with a sharp knife and now he's not allowed to use sharp objects without adult supervision.  Fortunately everyone else, including the runners, finished without injury.