August 2014 - Present
In conjunction with HOKA ONE ONE we brought back the concept of the Postal Nationals. The intention of the project was to expose the high school aged runners to an up and coming shoe brand. We took an old school concept and added new school digital elements, social media, video, and virtual results to create the largest high school aged championship across any sport. HOKA ONE ONE Postal Nationals consists of five live events, 60 local events, 100+ team time trials, and over 500 participating teams annually. In its 5th year the program will have directly reached a total of 15,000 athletes.
From the Founder:
The challenge was to take an unconventional shoe brand and gain authenticity amongst high school runners and their coaches. We developed a program that brings a democracy to the national championship and thus attracts teams from all 50 states. Further, the incentive to post results also creates a shoe seeding program for local high school coaches. Getting HOKAs on the shoes of local high school coaches is the perfect way to impact awareness at the grassroots level.