June 2010 - Present
The San Francisco Giant Race Series has expanded from the original San Francisco Giant Race to currently include the San Jose Giant Race, the Sacramento Giant Race and the Scottsdale Giant Race. Soul Focus co-founded the series with Giants Enterprises, consults on each event and fully produces both the San Jose & Sacramento locations. In total the Giant Race attracts over 22,000 runners annually, raises over $500,000 for its charity partners and expertly extends the Giants brand outside of AT&T Park.
From the Founder:
The challenge with the Giant Race was taking the idea of an existing modest 5k and expanding it to rival major running events across the nation. By starting solely with the love for a major league franchise we were able to ignite that passion; first into a weekend of activities and now into a year long journey from Spring Training to the Big Leagues. All of our events finish on the field of the local host team and now the fan has become star every time they cross that finish line. These mixed feelings of team spirit, individual achievement and pure fun have created the most successful professional sports franchise endurance event series.