In conjunction with Match MG and our partners at Silverback Pacific we created a unique running activation in New York City for Adidas/Parley. The purpose was to highlight the new Adidas products utilizing recycled ocean plastics that were being turned into shoes and apparel. The event would include a completely sustainable 5k run for Adidas Global athletes, influencers, ambassadors, media and a limited consumer experience. The event was highlighted by a night run, synced light bands, sailing themed start/finish, massive hand painted murals, and a surprise performance by Hip Hop performing artist Pusha T.
From the Founder
The challenge for Match MG was to create a fully sustainable, high profile and premium event for one the hottest footwear brand sport. Silverback Pacific and Soul Focus were there to create the running experience, support the fabrications and the art installations. We met this challenge by turning the middle of NYC into a blue themed running wonderland.