Global Genes

January 2017 - Present

Adding Global Genes as a client is one of the most exciting new projects at Soul Focus. First, the upcoming "Rare in the Square" activation presents us with a new a challenge to create a meaningful experiential moment outside of endurance sports. While Soul Focus spearheaded numerous initiatives at the 2018 JP Morgan Healthcare Conference, next year it will be leading the Global Genes education, marketing and celebration activations in association with one of the most important healthcare conferences in the world. This important pivot confirms Soul Focus is ready for any direction in the future.

From the Founder
The challenge consisted of working in a new perceived environment and industry. However, the same rules of creativity, planning and execution still reign in all event planning. Not only have we done extensive research on similar past activations, but we also brought a new "uber local" perspective to the client. This gives the industry a new look and a solid crew.