In conjunction with HOKA we revived the concept of the Postal Nationals, now celebrating its 10th straight year. The intention of the project was to expose the high school aged runners to an up and coming shoe brand through a democratized national competition.
We took an old school concept from the 1970s and added new-school digital elements -social media, video, and virtual results- paired with scalable brand experiences -event kits, robust product seeding, and premier flagship events- to create the largest high-school-aged championship across any sport.
Annually, HOKA Postal Nationals consists of five live events, 60+ local events, 100+ team time trials, and over 1,000 participating teams annually. The program directly reaches 15,000+ athletes each year.