(Authors Note… aka J.T.’s prologue. I really want everyone to know the whole team behind Soul Focus Sports. I’ve recently been amazed by how far we’ve come in such a short time and I fully realize it’s because of the people that surround me every day. So obviously I’ll be sharing embarrassing biographies about my love for each of them. Also note that I’m afraid Scott will take this post down as soon as he see’s it. Someone please screen shot and place on some hidden server.)
Ode to Scott Anderson
Co-Founder of Soul Focus, LLC.
This beast of a man is also known as Scotty, Skipper, Skip, Scooter and most commonly around our myriad of munchkin runners…simply known as “Big Scott.” Some may say he’s cynical, questioning, adverse, intimidating, and to be honest it is all of those things that keep Soul Focus afloat financially. Above all Big Scott is loyal. We’ve been colleagues since 2006, which makes this our 10-year work anniversary and it also makes this the 10th year of trying to figure each other out. We’re very different and it’s perfect. Symbiotic like a bee and pollen or something.
During the summer of my first year at law school we were advised to find an internship in a law office. I received a job offer from the Santa Cruz District attorney and then promptly turned it down to work with Scott Anderson at Evolve Sports, LLC in San Francisco. I wasn’t ready to work in the prosecutors office and instead chose to intern for the big guy rocking sandals and corduroy shorts. Who has baggy corduroy shorts? In that first summer he learned me up good. In fact, he taught me everything there is to know about how to produce events on a shoestring. This was my first experience in sports management and I quickly fell in love with the high intensity the environment events. Of course we’d chill when it was chill, but we’d roll very hard when it was time to get it done. Scott set the tone for Evolve and thus very much set much of the tone for Soul Focus. After law school I joined Evolve as a full-time employee. Scott and I became a small band of brothers keeping the events afloat and tried to keep our sanity in tact. It was one of the best times of my life. We’d eat pizza every other day and drink Sparks all day on Friday. So many good memories and it was because Scott kept the office balanced.
In 2010 I founded Soul Focus, LLC. I decided to move on first and thus hung out my shingle as a fledgling sports marketing firm specializing in endurance events. Scott joined a year later and became a co-founder. Immediately we applied the lessons we had learned by fire from our former employer. I never give enough credit to Keir Beadling and Doug Epstein for their leadership at Evolve Sports. They hustled and created and succeeded and took big risks and ultimately failed, but in looking back it’s amazing to see the opportunities we were provided. For most of the projects Scott and I were allowed to lead the company and learn on the job. In those times we learned some priceless lessons about financial stability, the importance of cash flow, and how to cover your six. Our first small business experience scarred us with knowledge, but in the end it was the embers of Evolve Sports that still make Soul Focus a controlled burn.
If you were to ask me what Scott Anderson does at Soul Focus, I’d say he pays the bills and doesn’t let me do anything fun. Yes, it’s true that he doesn’t let “us” (read me) do anything crazy with our cash. Keeping an eye on me is the equivalent of catching a greased up pig. I want everything. And I wanted it yesterday. Luckily, Scott is bigger than me and I can’t remember any of our bank passwords so the money is safe. Ultimately, after 10-years, I’m even starting to trust him a little bit. The deeper truth is that he’s an outstanding sounding board, a part-time COO, a watchful eye at all of our events and he’s even become good at hanging banners in a straight manner. I mean very good. His scrim rolling could use some work, but we can’t all be me.
Here are some more tidbits. He’s a good coach and a ridiculous athlete with multiple college rugby national championships under his belt. He’s an awesome dad and seems like a pretty good husband. Plus, Jenny is a babe. I give him grief for being tight with our money, but then he’s always the first one to suggest pay bumps for our team and always takes care of me first. With the exception of the vintage VW and Sprinter Vans that I keep trying to buy…I like him well enough. Lastly, Scott is the account manager for two of our most high profile clients including the San Francisco Giants and the San Francisco 49ers. The big man gets the big teams.
In the end, there would be no Soul Focus without him. I’d be stressing over the books, lets be honest there would be no books, I’d be penniless at the end of the month and we’d have multiple hand painted broken down VW vans in my driveway. I probably wouldn’t even have a driveway. Scott…you rock my world. Actually you keep my world somewhat flat. Flat like Columbus.
Thank you for keeping us balanced.