Soul Focus produced the World Record Attempt for the 100k run at Project Carbon X 2 in January, 2021 with HOKA’s highest caliber ultra-marathon athletes.
Over the course of eight months, Soul Focus Sports scouted and locked in venues, designed an optimal course for the 100 kilometer distance, developed safety protocols related to COVID-19, and coordinated event operations, logistics, and asset fabrication.
Soul Focus worked hand in hand with HOKA’s events and creative teams, broadcast production partner Flightline Films, Wild Horse Pass Motorsports Park, and timing and operations teams to create one grand seamless PCX2 experience, setting the stage for a 100k world record attempt.
- 100k American Record 6:09:25 – Jim Walmsley, HOKA
- 40 athletes (men & women)
- 250k+ YouTube views
- 1,000+ COVID-19 tests administered
- 5 day site build-out
- 100km ratified course
