Hoka One One

There is something special about a revival. It’s the blending of great tradition in a modern world.  Hoka One One, the fastest growing running shoe company in the world, has brought back the National High School 2-Mile Postal Competition.  From the 1950s to the 1980s teams would compete in a 2-mile event on the track at the end of every cross-country season to find one national champion.  Team times were added up, popped in the mail and winners were announced.  Hoka One One has brought back that tradition of a true national champion. Soul Focus Sports produces flagship events nationwide and assures that Hoka One One’s experiential presence is on brand. In 2014, Soul Focus generated 7MM+ impressions (eyeballs) for the Postal program.

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2014 Inaugural Boys Champions: Daniel Boone High School



2014 Inaugural Girls Champions: Blackburg High School




2014 Postal Images: Austin Postal IMG3566_orig IMGL0385_orig IMGL0413_orig